LEGO® Serious Play®

Hands-On Thinking for Creativity, Collaboration & Strategic Insight

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Program Overview

LEGO® Serious Play® (LSP) is far more than a simple building-block game; it is a powerful framework for group dialogue and strategic co-creation. By leveraging hands-on thinking, LSP addresses deep challenges that traditional meetings or training sessions struggle to solve.

The “Love to Build” series offers an engaging, immersive experience where participants move beyond conventional reasoning, unlocking creativity constrained by purely rational thinking.

Core Application Scenarios

乐高认真玩（LEGO® SERIOUS PLAY®）远非简单的积木游戏，而是一种强大的群体对话与战略共创框架。它通过“动手思考”的独特方式，解决传统会议与培训中难以突破的深层挑战。

 Scenario 1: Teams that need deep cohesion and trust

Challenges:

  • Newly formed, cross-departmental, or post-restructure teams often lack deep trust; communication remains superficial
  • Traditional icebreakers fail to generate psychological safety or genuine team cohesion

。

Scenario 2: Decision-making teams seeking innovation

Challenges:

  • Strategic meetings dominated by a few voices or endless debate fail to generate innovative solutions
  • Ideas stagnate in slides, without clear consensus or commitment to action

Scenario 3: Frontline teams aiming to optimise the customer experience

Challenges:

  • Service, sales, and operations teams struggle to truly understand customer perspective
  • Solutions are often driven by internal assumptions rather than real customer insights, limiting their impact.

Scenario 4: Managers and sales personnel seeking stronger communication impact

Challenges:

  • Difficulty expressing complex ideas clearly, reducing influence and persuasion
  • Over-reliance on slide decks or verbal explanations, leading to information loss
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    Typical Applications

    • Team cohesion and trust-building
    • Co-creation of strategies and solutions
    • Story-driven communication
    • Redesign of service or sales processes

    Individual Benefits

    • Unlock thinking and expression: Move beyond linear logic; hands-on model building sparks creativity and surfaces overlooked opportunities
    • Enhance communication effectiveness: Use storytelling with tangible models to explain complex ideas clearly and persuasively
    • Immersive flow experience: High-focus play reduces stress, rekindles passion for work and creativity

    Organizational Benefits

    • Solve complex business problems: Apply to strategy, organizational change, or product innovation; externalise hidden issues and develop actionable solutions
    • Achieve genuine consensus: Collective construction ensures solutions reflect team wisdom, not top-down directives, enhancing execution commitment
    • Unlock team potential: Reveal hidden strengths and perspectives, foster inclusivity and cohesion, and cultivate an open, collaborative culture