Sales & Business

Jewelry/Retail Case: Platinum Guild International — Jewelry Sales/Service Art Enhancement

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Project Overview

Platinum Guild International is a world-renowned platinum promotion association, dedicated to customizing different plans for jewelers to promote platinum. While jewelry sales processes are mature, the platinum sales segment requires more contemporary techniques and instruction.
Prothink was commissioned by Platinum Guild International to carry out selling point planning for annual platinum products, as well as sales skills training:

  • Customized video production and filming for annual product sales and service skills.
  • Live streaming script creation.
  • Online learning quiz creation.
  • Offline product launch event planning and presentation.
  • Nationwide 10+ city roadshow presentations.
  • Monitoring of mystery shoppers and promotion of change.

Combining offline and online to increase sales

Outcomes

  • During the project period, sales of platinum category products in trained city stores showed a significant year-on-year lead of 12%.

Equipped with a variety of learning tools, such as videos, student and instructor manuals, easy to implement

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