Values-Based Experiential Learning Case: GOAT GAMES — Management Annual Meeting & Culture Alignment Program
Program Overview
GOAT GAMES is a rapidly expanding internet company whose management team is composed of leaders from diverse cultural and geographical backgrounds. As the organization continues to scale, strengthening alignment around corporate values while enhancing leadership cohesion became a strategic priority.
Prothink was invited to design and deliver a values-driven experiential learning program as part of the management annual meeting. The program was closely aligned with the company’s core values and strategic direction, using immersive activities to foster shared understanding, team integration and collective intelligence.
Program Design Highlights
- A values-based experiential framework, with each core corporate value mapped to a dedicated activity
- Carefully designed experiential games to stimulate reflection, dialogue and behavioural transformation
- Activities crafted to move beyond conceptual understanding, enabling leaders to experience, practice and internalise company values
- A highly interactive format encouraging cross-cultural collaboration, collective problem-solving and trust-building
Outcomes & Impact
- Six customized experiential games and activities developed around key corporate values, including “Focus on Goals” and “Embrace Failure”, fully aligned with business strategy
- Strong engagement and full participation from management leaders across regions and cultural backgrounds
- Compared with traditional classroom-based training, the experiential design enabled leaders to more deeply grasp the essence of the company’s culture