Experiential Team Building Case: Philip Morris — Management Team Sports-Based Team Building Program
Program Overview
Philip Morris is a global organization composed of highly skilled, technically proficient and multicultural professionals. The objective of this program was to create a fun, engaging and energising team-building experience for managers, strengthening interpersonal connections while enhancing collaboration and mutual trust across teams.
Prothink designed a customized sports-based experiential team-building program that combined friendly competition with purposeful collaboration, allowing participants to learn through action, reflection and interaction.
Program Design Highlights
- Sports-themed, game-based challenges to stimulate engagement and active participation
- Creative use of diverse equipment and props to enhance novelty and immersion
- Customized rules and team formation strategies designed to balance:
- Strong collaboration within each team to complete challenges together
- Cross-team communication and coordination to achieve shared objectives
- Activities structured to encourage participants to step out of silos, explore new ways of working together and experiment with unconventional collaboration models
Outcomes & Impact
- High levels of engagement driven by fun, competitive and inclusive activity design
- Strengthened teamwork and coordination through shared challenges and collective problem-solving
- Increased willingness among participants to break down barriers and explore innovative collaboration approaches
- A memorable and energising team experience that reinforced trust, connection and collective momentum