Culture & Team Integration Case: DRD4 — Wisdom in FUN: An Integrated Creative Team-Building Experience
Project Overview
As a globally renowned professional media organization, DRD4 brings together diverse teams with strong individual expertise. To further enhance team integration, shared management language, and collective effectiveness, DRD4 invited Prothink to design and deliver a highly customized team-building program.
The program was carefully crafted to be deeply rooted in DRD4’s cultural elements, enabling participants to naturally understand and internalise the organization’s core values through immersive engagement. Rather than delivering culture through formal instruction, the program allowed teams to experience the meaning and spirit of DRD4’s culture in a relaxed yet highly engaging environment, fostering alignment and synergy across the management team.
Outcomes & Impact
- Full participation of 120+ team members, achieving high engagement across all levels
- Strengthened team cohesion, trust, and collective ownership through shared challenges and achievements
- Enhanced communication effectiveness, collaboration capability, and team alignment — ultimately achieving the integration of the “three forces”:
communication · collaboration · cohesion - Development of a shared team communication DNA, enabling more consistent and effective collaboration beyond the program
Program Design Highlights
- Culture-driven experiential design, closely aligned with DRD4’s organizational values
- Simulation of real-world challenges to mirror workplace dynamics
- Signature immersive activities including “Miracle Roller Coaster” and the experiential challenge “Extreme Challenge”, encouraging teams to collaborate, problem-solve, and co-create under pressure
- Integration of DISC board-game learning combined with a client-exclusive roller coaster model, balancing practical insights with fun and engagement
- A unifying theme of “Oneness”, connecting all activities into a coherent experiential journey