Sales & Business

Pharmaceutical Case: CR Sanjiu — Distributor Business Enhancement Meeting

Project Overview

As a well-known pharmaceutical company, CR Sanjiu's management and cultivation of distributors are also highly reputable. Traditional pharmaceutical industry investment promotion meetings are rather rigid and dull, often making it difficult to motivate participants, which can also affect business improvement.
Therefore, CR Sanjiu invited Prothink as the project designer. Focusing on the goals of "effective product information delivery," "diversified business strategy optimization," and "co-creating win-win sales," they designed an innovative series of distributor conferences.

Customize activity content based on corporate culture, product information, and dealer incentive programs

Outcomes

  • Combined "Lego Serious Play," "The Brain," and other models, conducting meeting design and execution for 3 consecutive years.
  • Hailed by distributors as the most interesting and engaging distributor conference ever.
  • Promoted nationwide through roadshows.

By embedding highly interactive modes such as Lego Play Seriously and The Brain, guests are more willing to invest and output