Pharmaceutical Industry Case China Resources Sanjiu (CR Sanjiu) — Distributor Business Enablement Conference
项目概览
As a well-established pharmaceutical enterprise, China Resources Sanjiu has long been recognized for its strong distributor management and development capabilities. However, traditional distributor conferences in the pharmaceutical industry are often rigid and monotonous, making it difficult to engage participants and drive meaningful business impact.
To address this challenge, CR Sanjiu engaged Prothink as the program designer to reimagine its distributor conferences. Centered around the objectives of effective product information communication, optimisation of business strategies, and sales co-creation and win-win collaboration, Prothink designed a series of innovative, highly engaging distributor conferences.
The Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Our Approach
- Customized conference design aligned with the client’s corporate culture, product messaging and distributor incentive schemes
- Embedded highly interactive learning and engagement formats, including LEGO® Serious Play® and Brain Challenge–style activities
- Designed co-creation sessions that encouraged distributors to actively contribute ideas, insights and strategies
Outcomes & Impact
- Served as the design and delivery partner for distributor conferences for three consecutive years
- Widely recognized by distributors as the most engaging and participative distributor conferences in the company’s history
- Successfully supported nationwide roll-out and roadshow-style promotion across multiple regions in China