FMCG Case: Carlsberg — Sales Training System Setup, Course Customization, TTT
Project Overview
Based on the acquisition phase of various new brands in Greater China, Carlsberg needed to re-establish brand awareness and unify management and sales language and processes, thereby creating a new business training system. Customized practical sales/management courses were developed, while empowering 200+ managers to become internal trainers for continuous teaching and implementation.
Developed and implemented a series of training systems: "Frontline Business Sales Course System," "Frontline Manager Training System," "Middle Manager Leadership Course System."
Complete course framework, instructor manual, rich video cases, easily empowering internal trainers
Outcomes
The project spanned 3 years in phases, covering three major systems: sales, supply chain, and functional departments, empowering 200+ sales/management trainers nationwide; won the global group's Talent Development Gold Award.