Sales & Business

Real Estate Case: Vanke Live Streaming Operations Customization Project

Posted by

Project Overview

During the pandemic, Vanke Real Estate launched live streaming marketing for its major properties. To better empower the live streaming team, Prothink was invited to empower the live streaming team.
The project was conducted in three phases, combining classroom teaching + on-site live streaming drills + bus academy, empowering them in the following dimensions:

  • Live streaming property viewing route design
  • Live broadcast kick-off process
  • Live streaming script design: Property sandbox explanation + business district explanation + audience interaction + partner coordination
  • Camera operation methods
  • Live streaming skills training and coaching
  • Video account operation plan

Professional instructors, on-site drills, and full-process empowerment

Outcomes

  • In the first year, successfully empowered 20+ members of the live streaming team at Guangzhou Seasons City to carry out their work.
Newer
Home Furnishing/Retail Case: IKEA — Whole House Customization Business “Proactive Selling” & “Live Streaming Skills” Customized Training
Back to list
Older Featured New Employee Case: Essilor — “New Employee Interstellar Exploration Journey”