Sales & Business

Home Furnishing/Retail Case: IKEA — Whole House Customization Business “Proactive Selling” & “Live Streaming Skills” Customized Training

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Project Overview

  • IKEA, one of the world's top ten retail companies, launched its whole-house design business locally. With the launch of new services, new service processes and sales capabilities were needed. Developed sales processes for the whole-house design business.
  • Customized training courses for frontline sales staff based on the sales process.
  • Designed scenarios, wrote scripts, and filmed/produced videos for training.
  • Created an instructor's manual for internal trainers to promote the course.
  • Created a participant's manual for participant learning and follow-up.
  • Created a mystery shopper survey questionnaire to follow up on the effectiveness of the training.
  • Through live streaming training, cultivated 10+ on-air hosts.

Fully customized, precisely focusing on business goals

Outcomes

  • Successfully empowered the new business development in a short period.
  • Conducted a nationwide tour of training in IKEA stores, with over 15 sessions, highly welcomed by the stores.
  • Rich teaching tools, allowing for continuous internal iteration and updates through TTT (Train The Trainer).

Equipped with a variety of learning tools, such as videos, student and instructor manuals, easy to implement

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