Learning & Culture-Based Team Building Case: HAID Group — New Employee Onboarding, New Manager Development & Culture Integration Programs
Project Overview
HAID Group is one of China’s leading agricultural enterprises, onboarding more than 1,000 new employees each year. Such scale presents a significant challenge in ensuring that corporate culture is effectively communicated, embedded, and translated into daily behaviors.
Over multiple consecutive years, HAID Group has partnered with Prothink to design and deliver a series of customized learning and culture-based programs for new employees and new managers. Through diverse experiential and culture-driven activities, these programs aimed to embed corporate values deeply while building highly cohesive and highly collaborative large-scale teams.
Program Design Highlights
- Multiple learning formats and scenarios designed to enhance new employees’ recognition and acceptance of corporate culture
- Culture-driven experiential activities that reinforce values through action and reflection
- Multi-task team challenges that continuously strengthen key elements of teamwork and collaboration
- Program designs tailored to different audiences, including new hires, middle managers, and core business talents
Outcomes & Impact
- Designed and delivered training programs for 3,000+ employees over multiple years, covering new employees, middle managers, and key business contributors
- Advanced customization based on HAID Group’s corporate culture, translating departmental values, business value chains, and operational logic into vivid and engaging activity-based learning experiences
- Strong resonance among younger generations of employees, with the programs receiving consistently positive feedback for both engagement and effectiveness