Learning-Based Team Building Case：YUERAN GROUP — “King of the Desert: Business Simulation & Leadership Team-Building Program”
Project Overview
YUERAN GROUP is a fast-growing e-commerce company with a young, driven, and energetic executive team. As the business scaled rapidly, the leadership team recognized the need to further strengthen business management awareness, strategic thinking, and cross-functional decision-making capabilities.
Conventional business management training programs were perceived as overly theoretical and insufficiently aligned with the realities of YUERAN’s industry and business model. To address this gap, YUERAN GROUP invited Prothink to design and deliver a highly customized experiential learning program, tailored to the company’s business dynamics, team characteristics, and market challenges.
Program Design Highlights
- Experiential design built around industry characteristics, end-to-end business value chains, and market volatility patterns
- Immersive desert-themed business simulation, supported by innovative props and mission-based challenges
- Realistic commercial scenarios designed to stimulate engagement, competition, and strategic decision-making among next-generation leaders
- Learning-by-doing approach that integrates business logic, leadership behaviors, and teamwork under pressure
Outcomes & Impact
- Development of “King of the Desert: Rebuilding the City of Loulan”, an experiential business simulation program refined through years of Prothink’s commercial training expertise
- Participants experienced first-hand the realities of market competition, including:
- Breaking through growth bottlenecks
- Cross-department collaboration
- Shifting customer demands
- Product innovation
- Pricing strategy and competitive pressure
- Business thinking and leadership practice were tightly interwoven throughout the program, creating a learning experience closely mirroring real-world market dynamics
- On-site feedback highlighted exceptionally high engagement, with participants commenting that “the experience was so immersive that we wanted to run the simulation again”