Creative team building

Learning-oriented Teambuilding Case: Yueran Group — “King of the Desert” Business Operations Teambuilding

Project Overview

Yueran Group is a rapidly developing e-commerce enterprise, and its senior management team is young and energetic. However, it also requires more business management awareness and capabilities. Business management training available in the market is often too theoretical and detached from industry specifics. Therefore, Yueran Group invited Prothink to design and execute courses based on its business model, team characteristics, and market challenges.

Design activities based on industry characteristics, business chains, and market change patterns

Outcomes

  • "King of the Desert: Building Loulan City Together," an experiential business simulation course developed based on years of business curriculum experience. Participants experience how to break through in market competition, cross-departmental collaboration, adapt to changing customer needs, product innovation, price wars, and other challenges. Business thinking and leadership skills are closely integrated, making the activity more relevant to the harsh realities of the market. On-site feedback: "Participants were still eager for more and wanted to battle a few more rounds."

Desert background, innovative props and tasks, stimulate the interest and investment of the new generation of managers