Sales & Business

Hotel/B2B Service Case: Galaxy International Convention Center Sales Culture Innovation Project

Posted by

Project Overview

Galaxy Macau is a mature resort hotel and also performs quite well in international conference services. The company hopes to continuously build its corporate brand, innovate, and promote its new service culture. Based on the current situation, Prothink customized sales processes and training for Galaxy Macau:

  • Preliminary diagnosis: Conducted research, on-site inspections, data analysis, and focus group interviews for casino, F&B, and hotel sales services.
  • Project design: Bilingual (Chinese and English) 10+ training materials and presentations designed for different departments, covering sales service culture design, process optimization, and skill enhancement.
  • Target audience: 10+ different department teams, 300+ team leaders (President and Vice Presidents), and team members (Senior Managers and Managers).

Reshape sales processes and standards, refine every link, and

Outcomes

  • In the first year, assisted in increasing mass market sales performance in the casino by 20% and boosted team morale. Subsequently, each year, successfully collaborated with other department teams to enhance team effectiveness and service quality.

Newer
Sales Performance Enhancement Case: A Well-Known Domestic Wealth Management Company
Back to list
Older B2B Sales Enhancement Case: XTransfer “Sales Team Performance Management & Enhancement”