Sales & Business

F&B Case: MO COFFEE — Product Tasting + Service Design

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Project Overview

MO COFFEE is an emerging niche coffee brand. To lay a good foundation during its new business phase and establish warm service characteristics, Prothink was specially invited to conduct service design. Based on its current situation, Prothink adopted the following consulting and workshops:

  • Trade area research
  • Competitor research
  • Target customer group research
  • Product tasting + highlight refinement
  • Service process design + script design
  • Simulation drills + coaching

Visit business districts and conduct research on target customer groups

Outcomes

  • Through research, clarified the store's business opportunities and future development direction.
  • The workshop quickly generated service processes with MO COFFEE's unique characteristics, empowering employees to better provide customer service and product updates & marketing.

Co-creation of service processes and scripts, simulation exercises

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