New Elite Program: Holike — High-Potential Leadership Development Program “Genesis: 48 Hours”
Project Overview
To develop its future leadership pipeline, Holike partnered with Prothink to design a long-term high-potential talent development program for its emerging leaders.
Prothink created a blended, experiential learning journey spanning online and offline channels, structured as a one-year training camp. Designed specifically for the learning characteristics of the new generation, the program adopted a gamified “mission-based” format titled Genesis: 48 Hours, which quickly became highly popular among participants.
The Challenge
How to engage high-potential young talents in a long-term leadership development journey, while accelerating learning effectiveness, strengthening leadership capability and improving talent retention.
Our Approach
- Scenario-based learning with immersive storylines and multi-role simulations
- Rapid role switching and situational challenges to deepen leadership understanding
- Micro-task practice and action-based learning to enhance learning efficiency within a short time frame
- Fully integrated online-to-offline learning experience, sustaining engagement over an extended program cycle
Outcomes & Results
- Delivered a one-year program comprising six learning phases
- Successfully retained over 90% of high-potential participants throughout the program
- Two consecutive cohorts of high-potential talents were retained through the program
- Recognized as a flagship program by Holike’s Learning & Development team, achieving an annual satisfaction and reputation score of over 97%